Why 3D Tours and Floor Plans Sell Homes Faster
(From a Realtor Who Also Shoots Them)
By Bob Deasy, Realtor® & Professional Real Estate Photographer
Magnolia Properties | New Smyrna Beach, FL
Most buyers today decide whether they’re interested in a home before they ever step inside it.
That decision happens online.
As both a full-time Realtor® and a professional real estate photographer, I see this from both sides. I don’t just list homes—I create the visuals that make buyers stop scrolling, click, explore, and imagine themselves living there.
That’s why I include Zillow 3D tours and floor plans as part of my standard listing package. Not as an upsell. Not as an add-on. But as a core strategy—because they work.
Listings With 3D Tours Get More Attention
According to Zillow, listings with 3D tours:
Receive significantly more views
Keep buyers on the listing longer
Generate more saves and shares
Why does that matter?
Because engagement equals interest—and interest turns into showings.
When buyers spend more time exploring a listing, they’re no longer casually browsing. They’re picturing themselves living there.
Photography Shows Beauty. Layout Creates Confidence.
As a photographer, I know how to make a home look its best.
But as a Realtor, I know that beauty alone doesn’t sell a home. Buyers need clarity.
That’s where floor plans and 3D tours come in.
They help buyers understand:
How the home flows
Where rooms are located
Whether the layout fits their lifestyle
How spaces relate to each other
When buyers understand the space, they feel confident. And confident buyers make offers.
Especially Powerful for Florida & Out-of-Area Buyers
Here in Florida, many buyers are:
Relocating
Snowbirds
Investors
Shopping from out of state
A Zillow 3D tour gives them the closest thing to a private showing—24/7, from anywhere.
They can walk through the home, revisit rooms, and explore at their own pace. That kind of access builds trust before they ever call an agent.
Better Marketing = Higher Perceived Value
This is something I see constantly.
Two similar homes. Similar size. Similar price.
But the one with:
✔ Professional photography
✔ 3D tour
✔ Floor plan
✔ Strong online presentation
…always feels more valuable.
Buyers associate better marketing with better homes—even when the homes are identical.
Why I Include This in My Standard Package
Most agents outsource photography.
I am the photographer.
That means I control how your home is presented from the very first impression—lighting, angles, flow, storytelling, and buyer psychology.
Every listing I market includes:
✔ Professional photography
✔ Zillow 3D tour
✔ Accurate floor plan
✔ Aerial Photography
Not because it looks cool—but because it helps homes sell.
The Bottom Line
If your listing doesn’t help buyers:
Understand the layout
Experience the space
Explore it virtually
Build confidence
…it’s already at a disadvantage.
3D tours and floor plans don’t just make a listing look better.
They make it perform better.
Thinking About Selling?
If you’re considering selling your home in New Smyrna Beach or the surrounding area, I’d love to show you how professional visuals + strategic marketing can directly impact your final sale price and time on market.
📞 Call or Text: 386-690-2800
📧 Email: homes@bobdeasy.com
🌐 Website: BobDeasy.com
Let’s make your home stand out—before buyers even step inside.
